In Q3 2020, we saw a mix of influencers in the top-six – but what’s really interesting is the diversity of influencer size we see. What are the main challenges involved in influencer marketing? 63% use the app once a day or more. It is unclear, however, if this includes smaller influencers. Influencer Marketing Hub also report that finding the right influencers is major concern – 36% of marketers report it as their biggest challenge, followed by 24% who say managing the campaign is their biggest issue. According to Facebook, 76% of users use Instagram to keep up with current events, and 37% use it to keep up with sporting events. Measuring and improving ROI was reported as the top challenge related to influencer marketing reported to Mediakix (chosen by 78% of respondents). those who don’t follow or engage with the influencer in question. Endpoint. Or, try Instagram Reels to create 15-second video clips. Not as much as being the third-most-famous lead character in Harry Potter, apparently. Her writing has appeared in Geekisphere and other publications. In terms of influencer post formats we are seeing a decline in simple images. Second, it uses that model to select which content to show you on each screen, first. Two thirds of users, on the other hand, took the more direct path of visiting the brand’s app or website – at which point things are very much in the brand’s hands. Using Tabs on Instagram: Review the Home tab. This represents a serious decline (18%) from January’s 1.1%. Only Facebook is accessed more regularly by its users. Each of the quarters for which we have figures saw a marked increased on the previous. The same survey found that over a third of Instagram daily active users became more interested in a product after seeing it on Instagram stories. This includes Snapchat, for which eMarketer predicts average daily time spent will remain at 26 minutes until 2021. You might have noticed that this top-10 includes a negative figure, suggesting that we saw a wholesale reduction in influencer activity. In classic Facebook-style, IGTV was quietly overhauled and pared down, cribbing various elements from competitors – namely the current king of next-gen video, TikTok as well as Snapchat. The predicted Instagram ad revenue figure stood at $0.7 billion in Q1 2017, while other Facebook ad revenue was a little over $7 billion at this point. Socialbakers data published in Q3 2020 finds that brand posts remain heavily skewed towards images, which account for over two thirds of posts. The truth is, Instagram was initiated as a photo-sharing app, not a photo-editing app. More than dealing with the threat, however, that $1 billion purchase in 2012 looks like one of the savviest pieces of business of the modern age. Then there is the dark side of ‘influencers’ – the unrealistic aspirations created by the (sometimes only seemingly) glamorous lifestyles and gym-toned bodies of influencers. In second place is the final post made by XXXTentacion before he was fatally shot in June 2018 – a stylised portrait, with 19.5 million likes. Here, we see the more of the categories we would normally associated with Instagram – and get an understanding of how big a challenge the pandemic posed to those working in these categories. Instagram Stories was introduced in August 2016. Brand posts in the auto, sporting goods, and airline industries generate a good deal more interaction than influencer posts. His partner, however, protested that the photos taken on her iPhone 4 were not of a standard to share. Socialbakers reports that, the more followers an influencer has, the more likely they are to use the #ad hashtag. Engaging with the Instagram can be an inviting prospect for brands looking to reach an affluent and image-conscious demographic. At the top of the list for earnings from a single post is wrestling crossover star Dwayne Johnson. It had reached 21% by September 2014, and 35% in January 2018. Back in August 2017, Facebook reported that Instagram users under the age of 25 spent an average of 32 minutes using the platform. Instagram also recently introduced Instagram Direct on the web. There does not seem to be a simple relationship between follower count and interactions. Most-followed brands on Instagram, December 2020, millions of followers. Similar to WhatsApp Web , you can now get the full messaging experience, including notifications, right in your browser. The largest proportion (19%) stated they were going to spend $1,001-$10,000 – but nearly as many (18%) fell into the $500,000-$1 million bracket. Clearly something about Instagram continues to be compelling to the US online audience while other apps lose their lustre. Looking at some other key markets, we see varying levels of Instagram penetration. Top brands: Instagram influencer marketing effectiveness, Q3 2020. Make your profile Private instead of Public: By default, all Instagram photos are set to public so that anyone can view your posts.It's easy to change it to private. A study by Roth Capital Partners found that 78% of Millennials reported that they were indifferent or averse to celebrity endorsements (47% of these are in the averse category, by the way). Brands which suffered most from fake followers, US & Canada, Q3 2020, proportion of interactions with fake accounts. The above-stated confidence in the medium is further evidenced by the just shy of two-thirds of marketers who stated that they were going to up their influencer marketing budget over the course of 2019 (a further third planned to keep spending level); 17% of marketers will be spending over 50% of their budgets on influencer marketing. On the other hand TikTok was only used by 14% of UK influencers and 33% of German influencers (US figures were not available). Smaller influencers are more likely to be closely associated with one particular field of expertise. This endpoint requires an Instagram Shortcode which is a unique identifier for a piece of media, for example an image or a video. Instagram interests demographics. Nearly a third of the oldest grouping (they stop at 55+) are multiple daily users. If there's an Instagram account associated with your email address and you don't own that account, please use this form to let us know. 67% identify this as one of their top-three challenges in another questions. 71% of marketers believe that influencer marketing is better than other forms of marketing in terms of the quality of the customers/traffic generated; 18% strongly believe this. Wednesday seems to be the day which sees the highest level of engagement, with usage levels still high well into the afternoon (later in the day in Europe). Slightly fewer users felt brands to be relevant and committed to building community. That it would be embraced by US presidents and UK royals? Instagram was used in 37% of cases where the platform was recorded, compared with 29% over the previous three years. It's been around for a few years, quietly picking up traction mostly because of a new obsession with mobile photography. All you need is a username and a password. Naturally, the rigours of creating long-form video content proved a turnoff for creators and brands. Late evenings and weekends are little quieter – as is the case for overall engagement. Socialbakers reports that that there’s not a great deal of difference between engagement levels for sponsored or organic posts from influencers – with 415 median interactions for posts with #ad hashtags, compared to 442 for those without. This serves up a mixture of inspiring individuals, quirky content, and lavish photography. Top earning Instagram influencers, Cost per post, USD thousands. These influencers account for 31.9% of Instagram posts using #ad, according to Socialbakers. This in itself built up on product tags that brands can add to organic posts, rolled out to number of North American and European markets in March 2018. Instagram scheduling tool Later analyzed 12 million Instagram posts that were posted from all over the world from accounts with both small and large followings. eMarketer predicted in 2019 that Instagram US net ad revenue (that is after any traffic acquisition costs were paid to partner sites) would reach $9 billion by the end of that year, against a total of $28.5 billion. This would make it the third most-populous country in the world, after China (1.44 billion) and India (1.38 billion). How does the ROI from influencer marketing compare to other channels? Every other bracket sees marginally more female than male Instagram users. After you apply an optional filter and make some edits, you're taken to … We tend to see a higher level of news usage in emerging markets. And that it would – for certain demographics – supplant Facebook as the key social network? Instagram and Snapchat are the worst social media networks for mental health, according to a new survey of teenagers and young adults. Of the money spent on Instagram influencer marketing in the US & Canada in Q2 2019, no less than $58 million went on fake followers according to Instascreener’s detection methods. You can also use your own original audio by simply recording a reel with it. This would climb to $12.3 against $33.7 in 2020, and then to $15.7 from $39.4 billion in 2021. Once again, it’s worth noting that Instagram deny any deliberate limiting of post reach to small proportion of followers. Instagram terminology To get the most out of Instagram, it is a good idea to be up to date on some of the social media platform's terminology. Influencers are those who can ‘influence’ their followers to take certain actions – specifically to pay for goods or serves. Global influencer marketing spend, 2016 – 2019. Business Insider Intelligence estimate that marketers will spend $15 million on influencer marketing by 2022 (their 2019 estimate is $8 billion, so this is a serious increase). According to Takumi, 23% of 16-24-year-olds believe that Instagram is the brand most representative of society – more than any other brand. It seems male influencers tend to be older as a whole, with both the 13-17 and the 18-24-year-old influencer brackets feature at least twice as many female as male influencers. Various datasets evidence this. All information on … Instagram US penetration vs. other popular social media by age. A multi-country Ipsos survey conducted on behalf of Facebook in November found that 66% of people said they deliberately used Instagram to interact with brands. Football is not the only sport in the world, of course: the NBA just makes the top-10 here, with 53 million followers. As a final note in this segment of the influencer section, it would remiss not of us not to mention one final influencer – one who lays claim to by far the most-liked post on Instagram. - Get inspired by … These compare relatively poorly to Facebook ads, which can command CTRs of around 1.8% for ads placed in users’ Facebook feeds, 0.9% for instream videos, and 0.7% for video feeds. This follows the earlier development of showing IGTV previews in regular Instagram profiles. Views and engagement of influencer IGTV posts failed to rise even in the boosted period. Worldwide Facebook ARPU comes to $7.89, $7.80 if we only consider ads. In terms of CPM, however, Instagram is competitive compared to Facebook, with feed ads coming in cheaper than their Facebook equivalent and Stories CPM lower than anything aside from Facebook video feeds. Therefore, 51% of businesses currently work with 0-10 influencers. A new paradigm and lexicon of marketing has arisen around influencers – not to mention a host of companies focused on this often hard to usefully measure discipline. On Wall Street, perhaps there is less reason to be sceptical. The most commonly taken action was to search for more information, elected by 79% of survey respondents. 10 Instagram Posting Trends and Apps to Use, How to Edit Locations on Your Instagram Photo Map, View Saved Posts With Instagram Collections, The Best Instagram Apps to Boost Engagement, Instagram Reels to create 15-second video clips. Instagram is a photo and short video sharing social network. Here, we see a roughly equal proportion of influencers in the top three follower counts (50k-100k; 100k-1m; 1m+). A mere 8% of 65+ users are Instagram users – though this is more than either Twitter and (unsurprisingly) Snapchat. Here, it is estimated that rapid growth across 2018 would be tempered by a little bit of slowdown in Q3 2019. When choosing a username, be consistent. If you're familiar with Snapchat, you may notice how similar the Instagram Stories feature is to it. Instagram engagement rates with fashion influencers, H1 2019. TV ads featuring influencers are considered most influential (21%). IGTV – Instagram’s foray into next-gen video formats – has been deemed to be a bit of flop. While Facebook and Twitter are more commonly associated with news usage, Instagram is also widely used to keep abreast of what’s going on in the world. Former WWE superstar and current Hollywood hardman, bodybuilder, and tequila salesperson Dwayne ‘The Rock’ Johnson takes third place with 205 million. Its analysts speculate that Facebook gave preference to IGTV content for a while, before folding it back into the mix. 42% said it helps to discover products, 44% to find out new information about a product or service, and 41% say brand content help them research the product or service. Indeed, Lauren Kettering, with 0.84 million followers, log around 9.6 interactions per follower – which requires her to have made over 8 million interactions in the time period analysed. According to Instagram, over 500 million accounts use Stories on a daily basis. A relatively small proportion of marketers expect to spend more than 40% (9%). Instagram usage, on the other hand, drops off much sooner. We see a spike around December followed by a decline in January, but this is fairly standard. Influencer Marketing Hub stats indicate that 87% of marketers believe Instagram is important for their marketing strategy. Every user profile has a followers and a following count, representing how many people they follow and how many other users are following them. Facebook, on the other hand, is used by 46% of pensioners, and YouTube by 38%. This stat, pertaining to respondents in the US, UK, and Germany, confirms how Instagram shapes and reflects the worldview of these young users. Instagram users divided by follower count, percentage of total. Around 10% of Instagrammers have between 10,000 and 500,000 followers, while 0.5% can lay claim to more than that. 48.4k Likes, 1,269 Comments - Bakhtawar Bhutto-Zardari (@bakhtawarbz) on Instagram: “Used the same mirror from my parent’s wedding by Kashif Gujjar by @noorulainali” A Facebook-conducted survey (perhaps unsurprisingly) found high levels across age groups. Planned proportion of marketing budget to be spent on influencer marketing (Mediakix). The brand generated over 20,000 new visitors in just two weeks. 89% of users are outside the U.S. Of Instagram’s one billion users, only 110 million are located in the … Instagram uses this font mainly to cover major headlines and for large texts that needs attention. InfluencerDB sets the engagement rates for Instagram influencers with 1,000 to 5,000 followers at 8.8%, that for those with 5,000 to 10,000 at 6.3%, while for those with over 10,000 followers, at 3.6%. Influencer post engagement rate vs brand posts, by industry. To the initial photo-focused functionality was added video sharing in 2013, and then Instagram Stories in 2016, which allows users to upload a short series of photos, which are deleted after 24 hours. The best of the rest is National Geographic, the visual output of which is naturally perfectly well suited to Instagram. Another survey from Collective Bias found only 22% of US adults would buy a present from a brand they didn’t know based on an endorsement. In June 2019, Instagram launched a feature which would allow advertisers to turn influencer posts into paid ads, in order to help them reach a wider audience i.e. These posts gained 176,174-times more interactions than anything posted by the brand itself. It's separated into eight sections. For the apple devices, it uses the font San Francisco for Instagram stories. Certainly, saturation may well kicked in at this stage. $100 billion is a figure that invites GDP comparisons, and who are we to resist: this would put Instagram somewhere in between Slovakia and Ecuador – just about in the global top third. Instagram went through relatively few funding rounds before being bought by Facebook, the biggest and last being $50 million Series B funding from Sequoia Capital in April 2012. Those seeking high levels of Instagram engagement would do well to post during the working week. In the process, she overtook her sister Kim Kardashian West, who counts 192 million followers. Instagram penetration (eligible reach) in selected markets, 2020, percent. Engagement rates tend to be higher for influencers with smaller numbers of followers. If we measure that against 1 billion Instagram users, that would mean that 50 million accounts are followed by over 500,000 other users. In Europe, southern European nations Italy, Spain, and Greece see around a third of overall Instagram users using the platform for news. Instagram users are more prevalent (proportionally) in higher income brackets – as we might expect from a platform often associated with conveying a glamorous lifestyle. According to mention, the top tags are #love, #instagood, and #fashion. Socialbakers reports that usage of Stories by brands increased by 21% over between Q1 2018 and Q1 2019. The prominence of different actions is weighted to determine whether the content is relevant. This is even more pronounced if we narrow the focus to new ad business, which increases in this estimation from 18% of total Facebook ad revenue, to 68% by the close of 2020. According to this study of 1.4 million Instagram posts posted by 3,600 brands over the first half of 2019, average post engagement fell to 0.9%. The top six in this quarter are an interesting mix (it’s worth remembering that this was during the months of the coronavirus pandemic). Facebook Business stats published in February 2019 show that high percentages of users will use Instagram as part of the shopping process. You can sign up with your existing Facebook account or by email. There is a huge disparity in Facebook ARPU between regions. Posts, for example, can be used to curate a thread of Instagram posts (that you’ve created or saved) with custom headlines and commentary. More resource-intensive videos, on the other hand, seem to produce slightly weaker results. We might speculate that this can be connected with the rural/urban split, with Hispanic and black users more likely to live in cities. Over the course of 2019, the total came to $1.4 billion. However, the font Systems Roboto in compulsion with Freight Sans is being used by Instagram for Android version. This would seem to be in line with expectations. TikTok users seem to be the most enthusiastic content sharers – including influencer posts. 53% said they would follow a brand on Instagram for the content alone, if it was relevant to their interests. We’ll start with raw figures (under Key Statistics), with analysis following beneath. Set your profile to private if you only want the followers you approve to see your posts. Not labelled on the below graphic, Instagram is used by 57% of 25-29-year olds, 47% of 30-49-year-olds, and 23% of 50-64-year-olds. However, for the Instagram application, the font being used is Freight Sans. In more positive news, however, Instascreener had previously reported that no brands which appeared in the Q1 2019 equivalent of this list, reappeared in Q2 2019. Explore our community where you can feel free to be yourself and share everything from your daily moments to life's highlights. Indeed, according to Locowise 2020 stats the average Instagram user posts once a day: giving us 1 billion posts per day. In a sign of Instagram’s wide appeal, we also see several European markets featured in the top-20,  led by Portugal on 74% and Sweden on 69%. You can also use the search icon at the bottom to look for specific users or hashtags. That is a clickable icon that will allow users to directly purchase items in Instagram posts without leaving the site. In February 2019 it was reported that partners created an average of five IGTV videos before abandoning the platform in favour of the well-established powerhouse that is YouTube. Facebook’s fortunes have been wobbly in the past few years. It maintained this rank throughout 2020, with around 135 million downloads in Q3 2020, following on from 140 million the previous quarter. Notably follower count is chosen by fewer than half of the marketers surveyed here. The biggest account held by an individual is that of Portuguese football superstar Cristiano Ronaldo, with 244 million. It remains some way ahead, however, of Twitter. Nevertheless, it doesn’t seem too much of a stretch to say that for a brand to be active on Instagram will say to users that it is engaged with its prospective customers and has some sort of personality. Since then, 41% of marketers have used video on Instagram, and of those marketers, 78% found it to be an effective strategy. Instagram engagement by time, consumer goods, CST. Facebook’s market cap stood at $760 billion in January 2021, with Facebook stock priced at $268.43 a share. You can also save the photos you see on Instagram. Their @sussexroyal account reached seven figures in a mere 5 hours and 45 minutes after they joined in April 2019. The peak for consumer goods seems to occur around between late morning to the afternoon (though remember this is CST – it is later in New York, and later still in Europe). No matter the Instagram demographic, people use the social network to delve into their interests. 43% use an influencer platform, while 42% say they influencers come to them. Instagram user ratio in the U.S. 2021, by gender; Rate of Instagram user activity in the U.S. 2021; Ranking of mainly used social networks among French aged 16-25 years old 2021 Instagram users by age and gender, October 2020, percent. As well as being ahead of other social media contenders such as TikTok, Instagram also ranks ahead of more traditional media, such as online ads (43%) and TV ads (29%). Why You Should Use Instagram Guides. To use this guide, open the links in the navigation pane. Here, we see significantly higher usage than is logged overall. It’s not just about follows, of course. Despite the various dips reported around lowering engagement for influencer and brand content, Socialbakers actually report that median brand post interactions stayed pretty consistent between May 2018 and May 2019. They are followed by female influencers aged 18-24. Percentage of consumers who use Instagram to interact with influencers, vs other platforms. The proportion who believe that Instagram offers the best ROI (18%) is equal to that who elect YouTube. #metoo was also used 1.5 million times, making it the top advocacy hashtag of the year. Keep Users on Your Page. Wednesday and Friday once again are the days which see the highest concentration of engagement. But if that makes it sound like Instagram users are concentrated across emerging app markets, its popularity in Japan (37 million), the UK (28 million), and Germany (25 million) confirms that this is not the case. See above for a selection of brands who have suffered from this recently. On what networks marketers do spend their influencer marketing budgets? This, then, is a platform where users are highly ‘connected’ –  to what extent this represents actual human connection is another matter, of course…. Both are clearly ideally suited to the Instagram format. The huge increase in the volume of sponsored posts suggests the threat of oversaturation is a very real one. How do marketers find influencers with whom to work? No doubt, it wouldn’t be too difficult with a different survey sample to find distinctly less charming values ascribed to brands on Instagram. In Argentina nearly 50% of the 18-24-year-old population use Instagram for news. Videos once again deliver the weakest results at an engagement rate of 0.75. Socialbakers’ influencer score measures effectiveness based on the number of followers, interactions per followers, and posting activity (in the past they’ve also used less quantitative measures such as ‘authenticity’ and ‘relevance’, but it’s unclear whether they still use these). It also more than doubled between Q3 2017 and Q3 2020. While back in 2017 these accounted for 91% of influencer posts, this had fallen to 71% by 2019. Brazilian Neymar Jr (144 million) makes up the last of the three footballers featured in the top-10, and the last entrant in the top-10. Nearly half of this 80% believe that influencer marketing is very effective. Average Instagram usage time per day, minutes. These stats compare negatively with YouTube, particularly when we reach the mega influencer, at which we see engagement levels of 4% – not far off Instagram engagement levels for micro influencers. Does Instagram Notify You of Screenshots Taken by Someone Else? Instream videos, however, are approaching $0.30, and also saw an increase between Q3 2019 and Q3 2020. Next is target audience – which makes sense as why work with influencers if you’re not trying to reach out to a specific audience. In Q3 2020, the precise figure was just shy of $10 billion. In Q3 2020, BT was the brand found to have got the most value from influencer marketing, as compared to in-house. This represented a doubling of the 1 million Instagram monthly advertisers reported in March 2017. On the other hand, other industries see influencers having a negative impact. The API endpoint we want is MediaLikers.. When it launched in 2010, users could only post photos through the app and add filters without any extra editing features. Trust Insights reports seeing a spike in median IGTV views for branded content between March and August 2019, before declining once again thereafter. This has also climbed past Jenner’s post, alongside Cristiano Ronaldo’s post in remembrance of Diego Maradona, which racked up nearly 20 million likes within a month. Marketplace | News & Insights | Data | Events, Kevin Systrom (cofounder), Mike Krieger (cofounder), Adam Mosseri (Head of Instagram), Brands with most fake follower interactions, Q3 2019, Chris Sacca, Baseline, Andreessen Horowitz. Explore our community where you can feel free to be yourself and share everything from your daily moments to life's highlights. Socialbakers breaks down the influencer population by follower count and region. From their findings, they determined the top three times of every weekday to post to Instagram (in Eastern Standard Time). We might also note that Instagram was the most-used platform by US teens, as of fall 2020, with 84% penetration. It contains photo bubbles of the users you follow. Fashion Nova was the brand which made the biggest contribution to this $442 million, spending $40 million on Influencer marketing over 2019. It seems that techies, on the other hand, are engaged a little earlier in the day. While follower count comes a bit lower, engagement rate is chosen by 73% of marketers. Instagram influencer post formats, Feb 2017 – Feb 2019, Instagram influencers: brands and industries. Explore our community where you can feel free to be yourself and share everything from your daily moments to life's highlights. In Germany too, we see the figure go from 6% to 38%. Instascreener stats for 2018 and 2019 (more recent stats are not available) show that a total of $1.35 billion was spent on influencer marketing in the US & Canada over 2019, up on $0.74 billion in 2018. Not sure if you are getting the most out of the app? A few other social features have also been prototyped. Instagram is available for free on iOS devices, like the iPhone and iPad, as well as Android devices, like phones and tablets from Google, Samsung, and others. Source: Instascreener via Aaron McClendon, *after traffic acquisition costs paid to partner sites, US only. The firms surveyed by Mediakix disclosed a wide variety of different influencer marketing budgets, as you can see below. He and Krieger had a developed a multi-feature social platform called Burbn, focused on location sharing. An average of $1 million will get you your dose of muscles and positivity. Who could’ve known that the format would take hold so decisively, becoming a central part of our modern online lives? Coronavirus news usage by country (vs overall usage), percentage of users. Percentage of Instagram users taking actions after seeing product details. Accordingly, the 5,329 brands here were mentioned an aggregated 1.7 million times by influencers between January 2018 and March 2019. Most affected influencer categories during first months of coronavirus pandemic: positive change. Instagram, the social networking app for sharing photos and videos, launched in 2010. Percentage of marketers using Instagram for influencer marketing vs other channels. In 2019, it nearly caught Snap. Around one-third of influencers working with brands have fewer than 10,000 followers. Breaking users down by generation, it was found that two thirds of Gen Z Instagram users used the app multiple times per day. It’s not just about shopping either – it can be about building an authentic relationship. We might note, however, that if we add TikTok and Douyin users together, the figure would be in excess of Instagram’s MAU figure. This is a mixture of small brands (Baby Einstein, Carefree Liners Wines of Sicily,) and corporate behemoths (Procter & Gamble-owned Febreze takes top spot, with none other than Disneyland coming in sixth). We bring you closer to the people and things you love . Rising influencer costs are also a concern, felt by 38% of respondents. For other information and everything else on the application, it uses the font Neue Helvetica. Two categories alone account for 45% of Instagram brand interactions: fashion (24.7%) and ecommerce (20.3%). Cristiano Ronaldo and Selena Gomez respectively were identified as being particularly effective Instagram influencers for the two brands.
Vasca Idromassaggio Glass Prezzi, Sebastian Coltescu Comment, Fa7+ Accordo Chitarra, Mandragora Infortunio Rientro, Libri Di Stregoneria Antichi, Immobili All'asta Fratta Terme,